South Carolina State Representative William Cogswell decided to run for Mayor of Charleston, a city that hadn't elected a Republican mayor since 1877. He was also challenging a two-term incumbent. Despite the risks, he trusted us to create a digital strategy and content that reflected his unique voice and style. The stakes were high, and many doubted our approach, but we were determined to help him succeed.
We developed a comprehensive digital strategy that enabled real-time responses and eliminated media interference. Working alongside political strategists, fundraisers, and PR experts, we created a dynamic, creative campaign that emphasized collaboration and adaptability. This collective effort was marked by a spirit of creativity and teamwork. Our approach was tailored to William’s vision and voice, ensuring his message resonated directly with voters.
Each day brought new challenges, requiring quick adjustments and creativity. We produced targeted digital content, closely monitored performance metrics, and refined our tactics in real-time. Each obstacle was met with resilience and ingenuity, driving us to continuously refine our approach and generate new content. Our strategy was both reactive and proactive, ensuring William’s message remained consistent, authentic, and effective, despite the high-pressure environment.
Unprecedented. Our perseverance paid off, the morning after the election newspaper article headlines everywhere, including the New York Times and LA Times, read “Charleston Elects Republican Mayor for First Time since 1870’s.” More importantly though, we knew our work had transformed the narrative. Mayor Cogswell had been able to take a chance and tell his story in an unfiltered, personal way that reached constituents directly and consistently. Read more in the NY Times Article.
I have worked with Thesis from the very beginning and there is one simple reason that I keep coming back: they do incredible work in a professional manner and treat my success as their own. We have collaborated on multiple projects with complicated scopes that require a broad range of expertise and the Thesis team has never once disappointed me. I can say sincerely and with no exaggeration that I would not be where I am today without them, and cannot recommend them enough.
