The marketing team for Ashley Hall School was overloaded with communications requests that had immediate deadlines.
We proposed a video strategy to reduce daily communications requests by creating a library of strategic, evergreen video content that could be used across various channels. This included admissions tours, event recaps, faculty spotlights, and school highlights. By pre-producing these videos in batches, we could support the school’s ongoing communication needs without overloading the team.
We met with the head of school and department leaders to assess video needs. After prioritizing, we worked with the communications team to align on scope and deadlines. We streamlined production, delivering both polished videos and raw footage for ongoing use, ensuring maximum flexibility and impact. We listened, supported and executed.
The strategy led to transformational results- a measurable increase in admissions, stronger engagement with alumnae and parents, and a growing buzz around the school. Most importantly, the communications team thrived, showcasing their work in exciting ways. The partnership has been so successful that we’ve been rehired year after year, helping talented colleagues shine. It never gets old helping talented people do their job well.
*The 2024-2025 Ashley Hall Loyalty Fund Video, “This is Where it All Begins,” has been recognized with a Silver Brilliance Award by InspirEd Marketing.
Thesis Content has been a creative partner with Ashley Hall for more than five years. Over this time, they have helped the school produce highly-polished videos, and encouraged the marketing team to think strategically. They are one of the best video firms I've worked with and I trust Thesis explicitly with the Ashley Hall brand.
